Industry

Point-of-purchase displays are more than retail accessories — they’re strategic sales assets.

Why Investing in New Point-of-Purchase Displays & Retail Fixtures Is a Holiday Must-Do The holiday season isn’t just another busy retail period—it’s the moment of the year when shoppers are actively browsing, gifting, and spending more freely than any other time. With stores packed and competition fierce, the way you present your products can make the difference between a passerby and a paying customer. That’s where updated point-of-purchase (POP) displays and refreshed retail fixtures come in. If you're wondering whether now is the right time to invest in new displays, the answer is a resounding yes. Here’s why. 1. Shoppers Expect a Festive, Fresh Experience The holiday season comes with elevated expectations. Customers look for stores that feel lively, modern, and joyful. Dated or worn fixtures can dull the experience and make even great products feel overlooked. Updated displays instantly elevate your store’s atmosphere and help you create an inviting shopping environment. New fixtures = new energy. And during the holidays, energy sells. 2. Highlight Seasonal Products More Effectively Holiday shoppers are seeking very specific things: gifts, stocking stuffers, holiday décor, limited-edition items, and festive impulse buys. POP displays are strategically designed to highlight these types of products, helping you put your most profitable, seasonal inventory directly in the customer’s line of sight. A well-placed holiday endcap or countertop display can dramatically boost sales of: Gift sets Holiday-themed merchandise Last-minute add-ons High-margin impulse buys 3. Increased Foot Traffic Means More Eyes on Your Display More shoppers in-store means more chances to capture attention—but only if your displays stand out. Updated signage, creative layouts, and visually striking fixtures make it easier to guide customers through your store and toward the items you want them to notice. With increased traffic, even small improvements in visibility can create large gains in revenue. 4. Boost Conversion Rates with Strategic Placement POP displays aren’t just decorative—they’re behavioral tools. The holiday season is a prime time to use them for: Cross-selling (pairing related items) Upselling (showcasing premium options) Impulse purchasing (placing easy wins near checkout) Research consistently shows that shoppers make more unplanned purchases during the holidays, and effective POP displays directly fuel this behavior. 5. Stay Ahead of Competitors In retail, differentiation is everything. When shoppers compare multiple stores—either consciously or subconsciously—presentation plays a huge role in where they decide to shop and spend. Modern fixtures communicate professionalism, care, and brand identity. If your competitors are leaning into upgraded fixtures and you aren’t, your store risks looking outdated by comparison. 6. Long-Term Value Beyond the Holidays Investing in new displays now isn’t just a seasonal boost—it’s a long-term asset. Quality fixtures can be repurposed, rebranded, and rearranged throughout the year. If you choose modular or customizable POP displays, you gain the flexibility to adapt to: New product launches Promotional events Seasonal campaigns Changing shopper trends The ROI extends well beyond December. 7. Customize Displays for Brand Storytelling Today’s shoppers want more than just merchandise—they want experiences. Custom POP displays let you reinforce your brand’s message, voice, and personality. Whether your store is playful, elegant, eco-conscious, or tech-forward, the right fixtures can communicate that instantly. Holiday shoppers, in particular, respond strongly to displays that evoke emotion: nostalgia, joy, warmth, generosity.

Designing End-Cap Displays for Maximum Impact: Best Practices for High-Traffic Retail Spaces In retail, space is currency — and few zones deliver as much value per square foot as the end-cap. When properly designed, an end-cap can become a high-conversion hotspot, turning passers-by into buyers. At Ivar’s Display, we’ve helped brands leverage these prime positions with custom fixtures, smart layouts, and compelling graphics. Here’s how you can make your end-cap displays work harder. 1. Know Your Traffic Flow Before you design, understand how shoppers move through your store or aisle. End-caps facing the main aisle have a different behavior profile than those tucked into secondary lanes. Ask yourself: How many shoppers pass this location per hour? What is their line of sight when approaching? What distractions exist (other displays, signage, lighting)?Use this insight to tailor height, signage angle, and fixture orientation so you don’t just get noticed, you get engaged. 2. Create a Clear Visual Hierarchy In high-traffic zones, you only have seconds to capture attention. A strong end-cap design uses: Bold focal point (product hero + brand icon) Supporting tier (secondary SKUs) Call-to-action or offer (sale, deal, cross-sell)For example: a 48″ wide unit with a 60″ tall header sign → hero product at eye-level → complementary items below → a “TRY ME” or “SAVE $” call-out at the base. At Ivar’s Display, we support custom headers, integrated LED lighting, and modular shelving so brands can flex quickly without a full re-build. 3. Plan for Stock & Replenishment The best-looking display fails if it’s empty. Design with stock-flow and replenishment in mind: Ensure rear/back storage or pull-forward shelves for fast restocking Leave clear access for associates without disrupting shoppers Use standardized modules or fixtures you can swap in/out as the promo changesWhen we build end-caps at Ivar’s Display, we incorporate common replenishment workflows into the fixture design to avoid downtime or missed sales. 4. Embrace Multi-Sensory Engagement Today’s shoppers expect more than a static shelf. Consider these enhancements: Interactive elements: QR codes, mini tablets, product samples Lighting: Accent lamps or LEDs to draw attention Finishes & textures: Matte vs gloss, metal accents, branded color palette Signage dynamics: Changeable headers or digital screens for promosAn end-cap with personality invites a second look — and that second look often becomes a purchase. 5. Measure & Optimize Don’t assume your end-cap is working: track it. Use metrics like: Units sold per week before vs during end-cap placement Dwell time (if store tracking is available) Walk-by conversion rate (foot traffic going into the end-cap → units sold)Armed with data, you can iterate: reposition items, adjust signage, or re-configure the fixture altogether. At Ivar’s Display we encourage clients to leave enough flexibility in the build so tuning is affordable. 6. Design for Flexibility & Longevity Promotions change. Themes shift. Your display needs to adapt. When specifying fixtures: Use adjustable shelving and removable graphics Incorporate modular components that can be replaced without replacing the whole unit Choose durable materials — commercial-grade laminate, reinforced brackets, tempered glass — so the fixture sustains high traffic and frequent changesAt Ivar’s Display, we build fixtures with the long-game in mind: one investment, many lives. Final Thoughts End-cap displays aren’t simply “extra shelves” — they’re strategic assets. By aligning fixture design with store flow, visual hierarchy, replenishment planning, multi-sensory engagement, measurement, and flexibility, you turn that prime real estate into recurring revenue. If you’re looking to refresh your end-cap strategy, our team at Ivar’s Display is ready to lend insight, provide CAD drawings, and deliver custom fabrication that delivers. Let’s help your next end-cap not just look good — but perform great. Reach out to us to get started.

When you’re opening a new store or renovating an existing retail space, one of the most important decisions you’ll make is choosing the right retail fixture manufacturer. Your displays and counters aren’t just furniture — they’re the foundation of your customer experience, your merchandising strategy, and your brand presentation. With so many options available online, it can be challenging to know whether you should order off-the-shelf fixtures, partner with a local carpenter, or work directly with a dedicated commercial display manufacturer. Making the right decision early can save thousands of dollars, weeks of build-out time, and years of maintenance headaches. At Ivar’s Display, we have been manufacturing custom retail fixtures for decades, and here’s what we recommend evaluating before selecting a partner. ✅ 1. Evaluate Manufacturing Capabilities Not all manufacturers are equipped to support commercial-grade retail environments. Look for a partner with: Industrial CNC cutting and machining capabilities Commercial edgebanders and finishing equipment Laminate, solid surface, and wood expertise CAD design support and engineered shop drawings Project experience in retail and commercial environments Light-duty furniture suppliers and hobby carpenters simply cannot match commercial tooling, precision, output, and durability. ✅ 2. Ask About Customization Options Every retail space is different — fixtures should fit your layout and workflow, not the other way around. The right manufacturer should offer: Custom sizing and configurations ADA-compliant counter options Branding, lighting, and signage integration Storage and drawer customization Color, laminate, and finish variations Your fixtures should align with your brand and merchandising goals — not force you into a template. ✅ 3. Understand Materials & Durability High-traffic retail environments demand durable materials. Ask about: Commercial-grade laminates Reinforced shelving Metal brackets and supports Tempered glass when applicable Moisture- and impact-resistant substrates Fixtures aren’t an expense — they’re a long-term investment. ✅ 4. Consider Lead Times & Installation Support Retail timelines are tight. Look for a manufacturer that offers: Fast lead times Reliable delivery schedules Pre-assembled or modular assembly options Clear installation instructions Project support when needed A reliable build-out partner helps keep your opening date on track. ✅ 5. Ask About Past Projects A fixture manufacturer should be able to show you completed work, ideally in: Grocery & convenience stores Retail showrooms Quick-serve and bakery environments Specialty stores and boutiques Corporate offices & reception counters Experience matters — especially with ADA compliance, checkout design, and traffic flow. 🎯 Choosing the Right Partner At Ivar’s Display, we design and build retail fixtures every day — from sales counters and gondola displays to casework and custom merchandising systems. Whether you need one display or a full store package, our team supports you from concept to installation with durable materials, precision manufacturing, and a commitment to long-term performance. 💬 Planning a store build-out or remodel? Reach out to our team for guidance, drawings, or a quote — we help retailers turn floor plans into finished spaces that look great, function efficiently, and convert customers. 👉 Contact us today to start your fixture project.

Why Custom Displays Matter More Than Ever In today’s retail world, first impressions are everything. A well-designed display can stop shoppers in their tracks, drive engagement, and tell a brand’s story before a single word is spoken. At Ivar’s Display, we specialize in creating custom retail displays and store fixtures that help businesses across North America elevate their in-store presence and boost sales. Whether it’s a sleek countertop display, a durable floor stand, or a fully branded environment, our team of designers, engineers, and craftsmen work together to transform concepts into reality — all under one roof. Built for Brands That Expect More For over 50 years, Ivar’s Display has partnered with national retailers, consumer brands, and design agencies to deliver high-quality display manufacturing solutions that combine form and function.Our capabilities include: CNC machining and laser cutting for precise fabrication Metal, wood, and acrylic construction for lasting durability Custom finishes and graphics for perfect brand alignment Assembly, packaging, and nationwide distribution Each project is engineered for performance — built to withstand the demands of retail environments while showcasing products beautifully. From Design to Delivery — The Complete Process At Ivar’s Display, we handle every step in-house. Our process includes: Concept & Design – Collaborating with your creative team or developing designs from scratch Prototyping & Sampling – Rapid prototypes for approval and refinement Production – High-volume or limited-run manufacturing with quality control Assembly & Fulfillment – Packaged, labeled, and shipped directly to stores or distribution centers This seamless workflow means faster turnaround times, consistent quality, and better control — saving our clients time and money. Sustainability in Display Manufacturing As retailers and brands move toward greener solutions, Ivar’s Display leads with eco-friendly options. We source sustainable materials, optimize cutting paths to minimize waste, and implement energy-efficient production practices. Our goal is to help clients meet their sustainability targets without compromising quality or aesthetics. Serving Brands Nationwide With operations in Ontario, California and Shelby, North Carolina, Ivar’s Display proudly serves clients coast to coast. Whether you’re launching a new product, rebranding your store, or scaling a national rollout, our team ensures every display reflects your brand’s identity and vision. Why Choose Ivar’s Display ✅ Proven track record with global brands✅ Scalable production for any project size✅ Expert engineering and craftsmanship✅ Family-owned and trusted since 1966 When you work with Ivar’s Display, you’re partnering with a team that treats every project like it’s our own. Ready to Build Something Extraordinary? Let’s bring your next retail vision to life.Contact Ivar’s Display today to discuss your project or request a quote. 📞 (909) 390-4343📍 2314 E Locust Ct, Ontario, CA 91761🌐 www.ivarsdisplay.com