Industry

Where Decisions Are Made: The Impact of POP Displays Across Retail and Grocery In today’s fast-paced retail landscape, grabbing a shopper’s attention at the right moment can make all the difference. Point-of-purchase (POP) displays are one of the most effective tools retailers can use to influence buying decisions, highlight key products, and maximize sales—no matter the shopping environment. At Ivars Display, we work with retailers across a wide range of industries, from specialty boutiques to grocery chains and large retail stores. While each environment presents unique challenges, POP displays consistently prove their value by driving visibility, engagement, and conversion at the point where purchasing decisions are made. POP Displays in Retail Stores In traditional retail spaces, POP displays play a vital role in product storytelling and brand reinforcement. These environments often rely on visual appeal and curated experiences to encourage browsing and discovery. POP displays in retail stores are commonly used to: Feature new or seasonal merchandise Highlight promotions or limited time offers Support impulse purchases near checkout Reinforce brand messaging and aesthetics Well-designed POP displays help break up floor space, guide customer flow, and create visual moments that draw shoppers deeper into the store. When displays are aligned with a brand’s look and feel, they enhance the overall shopping experience while keeping products front and center. POP Displays in Grocery Environments Grocery stores are high-traffic, fast-moving environments where shoppers often make split-second decisions. POP displays excel here by bringing attention to specific products without slowing the customer journey. In grocery settings, POP displays are especially effective for: Promoting new or featured products Driving impulse purchases such as snacks, beverages, or seasonal items Supporting brand campaigns and in-store promotions Increasing visibility for high-margin or private-label items Placed in aisles, endcaps, or near checkout, POP displays help brands stand out in a crowded space and encourage unplanned purchases that add to the overall basket size. POP Displays in Shopping Centers and High-Traffic Locations In shopping centers, malls, and other shared retail environments, POP displays help retailers compete for attention in areas where foot traffic is constant and distractions are everywhere. These displays are often used to: Capture attention from passersby Highlight promotional or best-selling products Create temporary or seasonal merchandising zones Reinforce brand presence beyond the storefront In these settings, POP displays act as silent sales tools—drawing shoppers in, creating interest, and encouraging interaction without requiring staff involvement. Flexibility Across Environments One of the biggest advantages of POP displays is their versatility. Displays can be designed to be modular, portable, or fully customized, allowing retailers to adapt them across different locations, store sizes, and seasons. At Ivars Display, we often help clients design POP solutions that: Can be reused or reconfigured throughout the year Support multiple product types or promotions Align with changing marketing campaigns Maintain durability in high-traffic environments This flexibility ensures POP displays remain a long-term investment rather than a one-time solution. Enhancing the Customer Experience Beyond driving sales, POP displays improve the overall shopping experience by making stores easier to navigate and products easier to discover. Clear messaging, thoughtful placement, and strong visual design help customers quickly understand what’s being featured and why it matters. When POP displays are executed effectively, they: Reduce decision fatigue Improve product discovery Create a more engaging store environment Encourage repeat visits Final Thoughts Whether in a retail store, grocery aisle, or busy shopping center, point-of-purchase displays play a critical role in modern merchandising. They influence purchasing decisions at key moments, support branding efforts, and help retailers maximize the value of their physical space. At Ivars Display, we specialize in designing and manufacturing POP displays that perform across a wide range of retail environments. By combining thoughtful design, quality materials, and strategic placement, POP displays become powerful tools for driving engagement and increasing sales—where it matters most.

How the Right Store Fixtures Turn Foot Traffic Into Paying Customers In today’s competitive retail environment, getting customers through the door is half the battle. With online shopping just a click away and countless stores competing for attention, brick-and-mortar retailers must make a strong first impression—often in just a few seconds. This is where well-designed store fixtures play a critical role. From storefront windows to in-aisle displays, store fixtures are powerful tools for attracting foot traffic, guiding shoppers inside, and setting the tone for the entire retail experience. Store Fixtures as a First Point of Contact Before a customer ever touches a product, your store fixtures are already communicating with them. Window displays, entry fixtures, and front-of-store merchandising immediately signal what your brand is about and what shoppers can expect inside. Eye-catching fixtures help: Grab attention from passing pedestrians Highlight featured or seasonal products Communicate quality, professionalism, and brand identity A well-designed fixture can stop someone mid-stride and turn a casual passerby into a potential customer. Creating Visual Interest That Draws Shoppers In Strong visual merchandising relies on fixtures that frame products effectively. Clean lines, proper height, and intentional spacing help products stand out rather than blend into the background. Strategically placed fixtures can: Direct the eye toward key products or promotions Create depth and dimension in windows and entryways Make your store feel active, curated, and inviting When customers are visually intrigued, they’re far more likely to step inside and explore. Guiding Customer Flow Once They Enter Once a shopper enters your store, fixtures continue to do the heavy lifting. Thoughtfully planned layouts using gondolas, shelving, display tables, and endcaps help guide customers naturally through the space. Effective fixtures can: Lead customers deeper into the store Encourage browsing rather than quick exits Highlight new, best-selling, or high-margin products Reduce confusion and improve overall store navigation A comfortable, intuitive layout keeps customers engaged longer—and the longer they stay, the more likely they are to purchase. Supporting Impulse Buying and Product Discovery Fixtures don’t just attract traffic—they influence buying behavior. Point-of-purchase and strategically placed fixtures encourage impulse purchases by placing products directly in customers’ paths. Well-designed fixtures help: Increase exposure to add-on or complementary products Create moments of discovery throughout the store Reinforce promotions without overwhelming the shopper Impulse buys often account for a significant portion of in-store sales, making fixture placement a key revenue driver. Reinforcing Brand Identity and Trust Consistency matters in retail. Store fixtures that align with your brand’s look and feel help build recognition and trust. Whether your brand is modern, minimalist, rustic, or industrial, the right fixtures: Support your brand story visually Create a cohesive shopping experience Make your store feel intentional and well-maintained Customers are more likely to enter—and return to—a store that looks polished and professionally merchandised. Flexibility for Seasonal and Promotional Changes Retail is constantly evolving, and fixtures should evolve with it. Modular and adaptable fixtures allow retailers to refresh their space frequently without a full redesign. Flexible fixtures make it easier to: Rotate seasonal displays Highlight limited-time promotions Refresh your storefront to keep it looking new A store that changes visually throughout the year stays relevant and continues to attract repeat foot traffic. Fixtures as a Long-Term Investment While fixtures are often viewed as a functional necessity, they are truly a long-term investment in your store’s success. Quality fixtures improve merchandising efficiency, elevate presentation, and directly support customer acquisition. The right fixtures don’t just hold products—they help sell them. Final Thoughts Capturing foot traffic starts long before a transaction takes place. Store fixtures are one of the most effective tools retailers have for attracting attention, drawing customers inside, and creating an engaging shopping experience that encourages sales. By investing in thoughtfully designed, high-quality fixtures, retailers can transform their storefronts and interiors into powerful customer magnets—turning passersby into shoppers and shoppers into loyal customers.

Point-of-purchase displays are more than retail accessories — they’re strategic sales assets.

How to Choose the Right Sales Counters for Your Retail Space Your sales counter isn’t just a place where transactions happen—it’s the command center of your retail store. It’s where customers form final impressions, ask questions, make returns, and ultimately decide whether their shopping experience feels smooth or stressful. Because it plays such an important role, choosing the right sales counter is a decision that deserves careful thought. Whether you’re opening a new store, refreshing your layout, or expanding your retail footprint, here’s what to consider when selecting the perfect sales counter. 1. Understand Your Store’s Layout and Traffic Flow The first step in choosing a sales counter is understanding how customers move through your space. Where do customers naturally gravitate? Where does visibility remain high without obstructing browsing areas? How does your staff operate behind the counter? A properly placed sales counter should enhance the flow, not interrupt it. Position it where associates can welcome customers, monitor activity, and assist shoppers quickly. Pro Tip: Test multiple floor plan options before committing—you’ll be surprised how much difference a few feet can make. 2. Consider the Type of Retail Store You Operate Different retail environments have different needs: Boutiques tend to prefer sleek, minimalist counters that reinforce their brand. Convenience stores need compact, multi-purpose counters with smart storage. Electronics or specialty retailers often require larger counters for consultations, warranties, and complex transactions. Grocery or high-traffic stores benefit from durable, heavy-duty counters with efficient space for queues. Align your counter style and functionality with the shopping experience you want your customers to have. 3. Prioritize Storage and Organization A cluttered counter instantly lowers the perceived professionalism of a store. The right sales counter should provide: Hidden shelving Lockable drawers Cable management Branding or signage space The more organized your front area is, the more confident and cared-for your customers feel. 4. Choose the Right Materials for Durability and Style Your sales counter should be both visually appealing and capable of withstanding daily wear. Common material options include: Wood or laminate: Warm, inviting, great for boutiques or lifestyle brands Metal: Modern, industrial, extremely durable Glass or acrylic: Sleek and contemporary, ideal for tech or luxury settings Solid surface or stone: For premium, long-lasting counters Think about maintenance, durability, and how the material complements your brand identity. 5. Make Customer Convenience a Priority Your sales counter should make checkout effortless. Consider: ADA-compliant height options Space for bags, returns, or gift wrapping Comfortable counter height for staff and customers Clearly defined queueing or waiting areas Contactless payment and device integration Small touches add up to a seamless experience. 6. Think About Branding Opportunities Your counter is a natural focal point—use it to reinforce your brand. Add: Logo signage Custom color palettes Unique textures or materials Seasonal display opportunities A visually strong counter enhances brand recognition and helps elevate the overall aesthetic of your store. 7. Keep Flexibility in Mind Retail moves fast. Choose a sales counter that can adapt to: New POS systems Changing store layouts Seasonal shifts Additional staff or customer needs Modular or customizable counters offer the most long-term value. 8. Don’t Forget Budget & ROI A sales counter is an investment. While you don’t need the most expensive option, prioritize quality, durability, and functionality. A well-designed counter can: Improve staff efficiency Reduce clutter Increase customer satisfaction Strengthen your brand image Those improvements deliver a strong return over time. Final Thoughts The right sales counter is more than furniture—it’s a strategic retail asset that affects customer flow, staff performance, and your store’s brand presence. By choosing a counter that aligns with your space, reflects your identity, and supports smooth operations, you set the stage for better customer experiences and stronger sales.

Why Investing in New Point-of-Purchase Displays & Retail Fixtures Is a Holiday Must-Do The holiday season isn’t just another busy retail period—it’s the moment of the year when shoppers are actively browsing, gifting, and spending more freely than any other time. With stores packed and competition fierce, the way you present your products can make the difference between a passerby and a paying customer. That’s where updated point-of-purchase (POP) displays and refreshed retail fixtures come in. If you're wondering whether now is the right time to invest in new displays, the answer is a resounding yes. Here’s why. 1. Shoppers Expect a Festive, Fresh Experience The holiday season comes with elevated expectations. Customers look for stores that feel lively, modern, and joyful. Dated or worn fixtures can dull the experience and make even great products feel overlooked. Updated displays instantly elevate your store’s atmosphere and help you create an inviting shopping environment. New fixtures = new energy. And during the holidays, energy sells. 2. Highlight Seasonal Products More Effectively Holiday shoppers are seeking very specific things: gifts, stocking stuffers, holiday décor, limited-edition items, and festive impulse buys. POP displays are strategically designed to highlight these types of products, helping you put your most profitable, seasonal inventory directly in the customer’s line of sight. A well-placed holiday endcap or countertop display can dramatically boost sales of: Gift sets Holiday-themed merchandise Last-minute add-ons High-margin impulse buys 3. Increased Foot Traffic Means More Eyes on Your Display More shoppers in-store means more chances to capture attention—but only if your displays stand out. Updated signage, creative layouts, and visually striking fixtures make it easier to guide customers through your store and toward the items you want them to notice. With increased traffic, even small improvements in visibility can create large gains in revenue. 4. Boost Conversion Rates with Strategic Placement POP displays aren’t just decorative—they’re behavioral tools. The holiday season is a prime time to use them for: Cross-selling (pairing related items) Upselling (showcasing premium options) Impulse purchasing (placing easy wins near checkout) Research consistently shows that shoppers make more unplanned purchases during the holidays, and effective POP displays directly fuel this behavior. 5. Stay Ahead of Competitors In retail, differentiation is everything. When shoppers compare multiple stores—either consciously or subconsciously—presentation plays a huge role in where they decide to shop and spend. Modern fixtures communicate professionalism, care, and brand identity. If your competitors are leaning into upgraded fixtures and you aren’t, your store risks looking outdated by comparison. 6. Long-Term Value Beyond the Holidays Investing in new displays now isn’t just a seasonal boost—it’s a long-term asset. Quality fixtures can be repurposed, rebranded, and rearranged throughout the year. If you choose modular or customizable POP displays, you gain the flexibility to adapt to: New product launches Promotional events Seasonal campaigns Changing shopper trends The ROI extends well beyond December. 7. Customize Displays for Brand Storytelling Today’s shoppers want more than just merchandise—they want experiences. Custom POP displays let you reinforce your brand’s message, voice, and personality. Whether your store is playful, elegant, eco-conscious, or tech-forward, the right fixtures can communicate that instantly. Holiday shoppers, in particular, respond strongly to displays that evoke emotion: nostalgia, joy, warmth, generosity.

Designing End-Cap Displays for Maximum Impact: Best Practices for High-Traffic Retail Spaces In retail, space is currency — and few zones deliver as much value per square foot as the end-cap. When properly designed, an end-cap can become a high-conversion hotspot, turning passers-by into buyers. At Ivar’s Display, we’ve helped brands leverage these prime positions with custom fixtures, smart layouts, and compelling graphics. Here’s how you can make your end-cap displays work harder. 1. Know Your Traffic Flow Before you design, understand how shoppers move through your store or aisle. End-caps facing the main aisle have a different behavior profile than those tucked into secondary lanes. Ask yourself: How many shoppers pass this location per hour? What is their line of sight when approaching? What distractions exist (other displays, signage, lighting)?Use this insight to tailor height, signage angle, and fixture orientation so you don’t just get noticed, you get engaged. 2. Create a Clear Visual Hierarchy In high-traffic zones, you only have seconds to capture attention. A strong end-cap design uses: Bold focal point (product hero + brand icon) Supporting tier (secondary SKUs) Call-to-action or offer (sale, deal, cross-sell)For example: a 48″ wide unit with a 60″ tall header sign → hero product at eye-level → complementary items below → a “TRY ME” or “SAVE $” call-out at the base. At Ivar’s Display, we support custom headers, integrated LED lighting, and modular shelving so brands can flex quickly without a full re-build. 3. Plan for Stock & Replenishment The best-looking display fails if it’s empty. Design with stock-flow and replenishment in mind: Ensure rear/back storage or pull-forward shelves for fast restocking Leave clear access for associates without disrupting shoppers Use standardized modules or fixtures you can swap in/out as the promo changesWhen we build end-caps at Ivar’s Display, we incorporate common replenishment workflows into the fixture design to avoid downtime or missed sales. 4. Embrace Multi-Sensory Engagement Today’s shoppers expect more than a static shelf. Consider these enhancements: Interactive elements: QR codes, mini tablets, product samples Lighting: Accent lamps or LEDs to draw attention Finishes & textures: Matte vs gloss, metal accents, branded color palette Signage dynamics: Changeable headers or digital screens for promosAn end-cap with personality invites a second look — and that second look often becomes a purchase. 5. Measure & Optimize Don’t assume your end-cap is working: track it. Use metrics like: Units sold per week before vs during end-cap placement Dwell time (if store tracking is available) Walk-by conversion rate (foot traffic going into the end-cap → units sold)Armed with data, you can iterate: reposition items, adjust signage, or re-configure the fixture altogether. At Ivar’s Display we encourage clients to leave enough flexibility in the build so tuning is affordable. 6. Design for Flexibility & Longevity Promotions change. Themes shift. Your display needs to adapt. When specifying fixtures: Use adjustable shelving and removable graphics Incorporate modular components that can be replaced without replacing the whole unit Choose durable materials — commercial-grade laminate, reinforced brackets, tempered glass — so the fixture sustains high traffic and frequent changesAt Ivar’s Display, we build fixtures with the long-game in mind: one investment, many lives. Final Thoughts End-cap displays aren’t simply “extra shelves” — they’re strategic assets. By aligning fixture design with store flow, visual hierarchy, replenishment planning, multi-sensory engagement, measurement, and flexibility, you turn that prime real estate into recurring revenue. If you’re looking to refresh your end-cap strategy, our team at Ivar’s Display is ready to lend insight, provide CAD drawings, and deliver custom fabrication that delivers. Let’s help your next end-cap not just look good — but perform great. Reach out to us to get started.

When you’re opening a new store or renovating an existing retail space, one of the most important decisions you’ll make is choosing the right retail fixture manufacturer. Your displays and counters aren’t just furniture — they’re the foundation of your customer experience, your merchandising strategy, and your brand presentation. With so many options available online, it can be challenging to know whether you should order off-the-shelf fixtures, partner with a local carpenter, or work directly with a dedicated commercial display manufacturer. Making the right decision early can save thousands of dollars, weeks of build-out time, and years of maintenance headaches. At Ivar’s Display, we have been manufacturing custom retail fixtures for decades, and here’s what we recommend evaluating before selecting a partner. ✅ 1. Evaluate Manufacturing Capabilities Not all manufacturers are equipped to support commercial-grade retail environments. Look for a partner with: Industrial CNC cutting and machining capabilities Commercial edgebanders and finishing equipment Laminate, solid surface, and wood expertise CAD design support and engineered shop drawings Project experience in retail and commercial environments Light-duty furniture suppliers and hobby carpenters simply cannot match commercial tooling, precision, output, and durability. ✅ 2. Ask About Customization Options Every retail space is different — fixtures should fit your layout and workflow, not the other way around. The right manufacturer should offer: Custom sizing and configurations ADA-compliant counter options Branding, lighting, and signage integration Storage and drawer customization Color, laminate, and finish variations Your fixtures should align with your brand and merchandising goals — not force you into a template. ✅ 3. Understand Materials & Durability High-traffic retail environments demand durable materials. Ask about: Commercial-grade laminates Reinforced shelving Metal brackets and supports Tempered glass when applicable Moisture- and impact-resistant substrates Fixtures aren’t an expense — they’re a long-term investment. ✅ 4. Consider Lead Times & Installation Support Retail timelines are tight. Look for a manufacturer that offers: Fast lead times Reliable delivery schedules Pre-assembled or modular assembly options Clear installation instructions Project support when needed A reliable build-out partner helps keep your opening date on track. ✅ 5. Ask About Past Projects A fixture manufacturer should be able to show you completed work, ideally in: Grocery & convenience stores Retail showrooms Quick-serve and bakery environments Specialty stores and boutiques Corporate offices & reception counters Experience matters — especially with ADA compliance, checkout design, and traffic flow. 🎯 Choosing the Right Partner At Ivar’s Display, we design and build retail fixtures every day — from sales counters and gondola displays to casework and custom merchandising systems. Whether you need one display or a full store package, our team supports you from concept to installation with durable materials, precision manufacturing, and a commitment to long-term performance. 💬 Planning a store build-out or remodel? Reach out to our team for guidance, drawings, or a quote — we help retailers turn floor plans into finished spaces that look great, function efficiently, and convert customers. 👉 Contact us today to start your fixture project.

Why Custom Displays Matter More Than Ever In today’s retail world, first impressions are everything. A well-designed display can stop shoppers in their tracks, drive engagement, and tell a brand’s story before a single word is spoken. At Ivar’s Display, we specialize in creating custom retail displays and store fixtures that help businesses across North America elevate their in-store presence and boost sales. Whether it’s a sleek countertop display, a durable floor stand, or a fully branded environment, our team of designers, engineers, and craftsmen work together to transform concepts into reality — all under one roof. Built for Brands That Expect More For over 50 years, Ivar’s Display has partnered with national retailers, consumer brands, and design agencies to deliver high-quality display manufacturing solutions that combine form and function.Our capabilities include: CNC machining and laser cutting for precise fabrication Metal, wood, and acrylic construction for lasting durability Custom finishes and graphics for perfect brand alignment Assembly, packaging, and nationwide distribution Each project is engineered for performance — built to withstand the demands of retail environments while showcasing products beautifully. From Design to Delivery — The Complete Process At Ivar’s Display, we handle every step in-house. Our process includes: Concept & Design – Collaborating with your creative team or developing designs from scratch Prototyping & Sampling – Rapid prototypes for approval and refinement Production – High-volume or limited-run manufacturing with quality control Assembly & Fulfillment – Packaged, labeled, and shipped directly to stores or distribution centers This seamless workflow means faster turnaround times, consistent quality, and better control — saving our clients time and money. Sustainability in Display Manufacturing As retailers and brands move toward greener solutions, Ivar’s Display leads with eco-friendly options. We source sustainable materials, optimize cutting paths to minimize waste, and implement energy-efficient production practices. Our goal is to help clients meet their sustainability targets without compromising quality or aesthetics. Serving Brands Nationwide With operations in Ontario, California and Shelby, North Carolina, Ivar’s Display proudly serves clients coast to coast. Whether you’re launching a new product, rebranding your store, or scaling a national rollout, our team ensures every display reflects your brand’s identity and vision. Why Choose Ivar’s Display ✅ Proven track record with global brands✅ Scalable production for any project size✅ Expert engineering and craftsmanship✅ Family-owned and trusted since 1966 When you work with Ivar’s Display, you’re partnering with a team that treats every project like it’s our own. Ready to Build Something Extraordinary? Let’s bring your next retail vision to life.Contact Ivar’s Display today to discuss your project or request a quote. 📞 (909) 390-4343📍 2314 E Locust Ct, Ontario, CA 91761🌐 www.ivarsdisplay.com